As a result, they use a monochrome theme on their posts: If your brand has a logo, then you already have colors to choose from.Ĭeline has a black and white logo. That way, your brand is instantly recognizable and easily remembered.įor example, Stella Maria Baer’s feed uses a consistent color palette and the effects are amazing: It’s a good idea to stick to specific brand colors not just for Instagram, but for all your marketing material and social media platforms. Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch! Instagram Layout Idea #2: Choose a Color PaletteĬhoosing your Instagram grid layout’s color scheme is one of the most important steps when designing your feed. The bottom line is to assess your following.Īre they more likely to see your posts, on their Instagram feed? Or are they more likely to visit your profile? You might find that a puzzle grid layout would attract more followers.
Netflix’s “The OA” series, meanwhile, uses a puzzle grid layout-a drastically different approach.
For example, Airbnb’s feed is inspired by travel theme, but doesn’t stick to a specific grid layout: Some brands stick to a theme, but don’t require a specific layout. Play around with borders, layouts and colors and look at your engagement rates. When deciding on an Instagram layout idea and design layout, consider your audience. Instagram Layout Idea #1: Understand Your Audience
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